Google Ads agency for health and wellness.
Health and wellness brands fail on policy, not on creative. We rebuild claim language and feed posture before anyone touches the campaigns.
Why health and wellness brands need a vertical-specific approach
Health and wellness brands live one ingredient claim or wellness benefit away from a Misrepresentation suspension. The accounts that scale past $100K/month here are the ones with disciplined claim language across PDPs, ad copy, and feed titles. Our standard playbook for this vertical front-loads the policy audit.
How Ad-Lab runs health and wellness accounts
Day one is a full claim audit across PDPs, ad copy, and feed titles. We rewrite anything that touches Google's medical-claim, financial-claim, or unsupported-benefit policies. The goal is keeping the hook intact while staying inside the policy band.
Subscription LTV gets piped into the conversion pixel via Enhanced Conversions. Wellness buyers churn slower than supplement buyers; the bidder should learn to identify the long-tail subscriber pattern.
Asset groups split by use case (sleep / focus / stress / immunity / digestion / energy) since each has different AOV economics and different audience signal patterns.
Feed titles lead with the use-case and benefit phrasing buyers actually search ('magnesium glycinate for sleep, 200mg, 60 capsules' vs 'sleep aid by Ad-Lab Co.').
Frameworks we run on every health and wellness account
Feed Column Hygiene Audit
The most-broken levers in Shopping campaigns that nobody is auditing.
GMC Suspension Recovery Playbook
The order of fixes, the failure modes, and the reconsideration language Google reviewers actually accept.
PMax Structure Audit
The 27-point checklist for diagnosing why your Performance Max is or isn't compounding.
Terms every health and wellness operator should know
Health and wellness FAQ
Will you take a brand currently suspended for misrepresentation?+
Yes. We've recovered Misrepresentation suspensions before and have a documented framework. Step one is the policy audit and the claim rewrite. Step two is the formal reinstatement request with the policy acknowledgement Google needs to see.
Can you handle CBD or other Google-restricted health categories?+
CBD on Google Ads is restricted to specific approved categories. We review your SKUs case by case before scoping the engagement. For fully-restricted categories we'll route the lead-gen side to a different channel.
Do you handle FDA / FTC compliance review?+
We aren't lawyers. We know which claims trigger Google policy versus FDA, and we keep the ads on the right side of the Google line. For FDA sign-off you need counsel.
Free audit of your health and wellness account
15 minutes. We screenshare your Google Ads account, run the vertical-specific playbook, and walk away leaving you the audit doc whether you become a client or not.
Book the call