Local context, real local infrastructure. iDEAL in the Netherlands, Tabby + Tamara in the UAE, AusPost in Australia, Klarna in the UK, Wayfair Nexus in the US, Tokopedia + Shopee in Indonesia. We run Google + YouTube Ads for ecommerce brands across 12 countries from one operating model, performance-priced, AI-first, with the full system around the ad shipped in-house.
Audit booked in your local timezone
EMEA
· Europe, Middle East, Africa
GBGBPEurope/London · £140B UK ecom in 2024
The UK is Europe's largest ecommerce market, roughly £140B in 2024, and the most operator-mature outside the US.
DEEUREurope/Berlin · €110B German ecom in 2024
Germany is the EU's largest single ecommerce market, roughly €110B in 2024, with the most operator-mature DTC ecosystem on the continent.
NLEUREurope/Amsterdam · €33B Dutch ecom in 2024
The Netherlands is one of Europe's most digitally-mature ecom markets.
ILILSAsia/Jerusalem · $9B+ Israeli ecom in 2024
Israel is the densest tech + DTC ecommerce founder ecosystem per capita on the planet.
AEAEDAsia/Dubai · $8B+ UAE ecom in 2024
The UAE is the Middle East's largest ecommerce market, with Dubai as the regional headquarters of nearly every consumer-tech and DTC brand operating across the GCC.
ZAZARAfrica/Johannesburg · R230B ZAR ecom in 2024 (~$12B USD)
South African ecommerce is the fastest-growing on the continent and the most operator-mature.
APAC
· Asia Pacific
SGSGDAsia/Singapore · $10B+ Singapore ecom + the broader ASEAN cross-border flow
Singapore is APAC's most operator-mature ecommerce hub and the regional headquarters for the majority of international brands selling across Southeast Asia.
HKHKDAsia/Hong_Kong · $28B HKD ecom + the broader cross-border manufacturing flow
Hong Kong is the densest ecommerce + cross-border supplier hub in Asia, and the place where most US, UK, AU, and EU ecom founders go physically when sourcing manufacturing or scaling APAC distribution.
IDIDRAsia/Jakarta · $70B IDR ecom in 2024 (~$4.5B USD)
Indonesia is the world's fourth-most-populous country and Southeast Asia's largest ecom market by volume.
AUAUDAustralia/Sydney · $50B AUD ecom in 2024
Australian ecom hit roughly $50B AUD in 2024 with over 80% household penetration.
Americas
· North + Latin America
USUSDMulti-timezone · $1.1T US ecom in 2024
The US is the world's deepest ecom market, roughly $1.1T in 2024 with Amazon at 38% share, Shopify and BigCommerce powering most of the long tail.
CACADMulti-timezone · $90B CAD ecom in 2024
Canada's ecom market is roughly $90B CAD in 2024, the world's eighth-largest by spend, and the most strategically tied to the US.
The thing most agencies subcontract or charge as add-ons, we ship in-house as part of the engagement. Every country we operate in, every city we run accounts from, same operating system, same depth.
What we do
Google and YouTube Ads, run by senior buyers, with the whole system around the click handled in-house.
Speciality
Search, Performance Max, Shopping, Demand Gen, Discovery. The full Google paid stack run by senior operators capped at six accounts each, with daily writing on the patterns we see across $150M+ of managed spend.
Speciality
Skippable, non-skippable, in-feed, Shorts, Demand Gen video. Video creative built in-house, eighteen units per fourteen-day batch with original scripts, direction, and editing. No client supplied footage, no recycled assets.
+ Included with every engagement
No add-ons. No upsells. No subcontractors.
Five to ten conversion pages per client per month, built in-house and indexed in Google. Traffic does not hit your generic homepage.
Eighteen video units per fourteen-day batch for YouTube, Demand Gen, UGC, and product. Original scripts, AI velocity, human judgment.
Static ads for PMax, Display, and Demand Gen, plus product page and feed listing imagery generated and refreshed in-house.
Title structure, custom labels, store quality, reviews aggregation, multi-country, and the compliance work most agencies skip because it is tedious.
Server-side tagging, Conversions API, enhanced conversions, customer-list sync. The foundation most agencies still have half-broken.
AI baked into the daily operating cadence. Reporting, creative iteration, anomaly detection, pattern surfacing every working day.
How we measure
Most agency dashboards report ROAS in a vacuum. POAS is what your business actually runs on. We optimise against it, account for product margin, refunds, return rate, and new-versus-repeat customer mix, and show you the cross-channel context every week. ROAS gets reported alongside it for context, never instead of it.
Performance-priced. Month-to-month. Senior on the account.
The 90-Day Account Rebuild
Free · Lead offer
Step 00 · Pre-engagement
You apply against the qualification gate. Within days we deliver a real audit deliverable: where your account is leaking, what we would fix, and the rebuild plan we would run if you bring us in. The audit is free. The proposal happens inside it.
Proposal accepted · Engagement begins
Engagement starts here. Full-stack audit on the live account: structure, GMC, feed, creative inventory, tracking, full-funnel impact across every channel. The diagnostic depth most agencies skip because it is tedious.
Named milestones, asset production schedule, AI ops setup, channel cadence, POAS targets, weekly cross-channel readout. The plan you sign off on. The first rebuild ships inside week one.
Execute, measure, expand. YouTube, Demand Gen, comparison traffic, top-of-funnel informational. Surface area grows. POAS compounds. Reports go out without anyone touching them.
Performance-priced · Month-to-month · No retainer
Why Ad-Lab
Most agency websites argue they care more, work harder, or have smarter people. The differences below are structural. they hold whether or not the team has a good week.
Our pricing model is tied to performance. The incentive alignment makes underperformance unprofitable for us, not just disappointing for you.
Kills incentive misalignment.
Patrick publishes one Google Ads piece every working day in The Operator Brief. The same brain inside your account is the one writing what you read first. No other agency in this category writes daily.
Kills agency-as-black-box.
At scaled agencies a buyer touches 12-18 accounts. Yours gets 30 minutes a week. Our cap is structural, written into hiring, and audited monthly.
Kills surface-level optimization.
We bill against performance, not the calendar. No retainer, no annual lock-in, no exit fee. The only agency in the ecom Google Ads space willing to be paid the same way our clients are.
Kills downside risk.
No Meta. No TikTok. No Amazon. Google Search, Shopping, Performance Max, YouTube Ads, Demand Gen get our entire attention. 99% of agencies dilute across 4-5 platforms.
Kills shallow expertise.
Patrick on strategy. Stephan on delivery. No SDR-to-AE-to-junior-buyer hand-off. The person who closes you is the person inside your account on day 1, day 90, and day 365.
Kills the bait-and-switch.
Brands we've scaled
I hired them about two years ago after being completely sick of agency after agency prom.
Ad-Lab has treated my small business like a large company. My sales have been increasing.
$20k → $170k/mo, 1500% ROAS
+45% revenue
Rated 4.9 / 5 by 350+ ecom brands
Worked with Ad-Lab across 8 ecommerce businesses over 3 years. Last month, one brand alone did over $10M in revenue.
Lester J
Jan 2026
Been working with Ad-Lab for years. We barely need to check our ad account anymore. They know exactly who and where to target.
Omar
Jan 2026
Reply times within hours, structured kickoff process, and strategic thinking beyond basic account management. Never felt rushed or ignored.
Ryan
Jan 2026
Strategies across Google, YouTube, and Taboola delivered measurable, consistent growth. Proactive, transparent, and always in good hands.
Ajmal Rambocus
Jul 2025
Scaled our brand profitably across Google and YouTube. Super responsive in Slack and always testing new creatives that actually drive growth.
Dominic
2025
Helped us scale our stores profitably with Google and YouTube Ads. Professional, easy to work with, and clear weekly reports.
Suraj Neupane
Sep 2025
The best agency I've worked with, hands down. The team truly understand Google Ads inside out. Scaled consistently month-on-month.
Andrew Stewart
5 days ago
Our campaigns were a mess before Ad-Lab came in. They cleaned it up, rebuilt everything with solid logic, and we saw profitable results in week one.
Sarah Jenkins
1 month ago
Worked with Ad-Lab across 8 ecommerce businesses over 3 years. Last month, one brand alone did over $10M in revenue.
Lester J
Jan 2026
Been working with Ad-Lab for years. We barely need to check our ad account anymore. They know exactly who and where to target.
Omar
Jan 2026
Reply times within hours, structured kickoff process, and strategic thinking beyond basic account management. Never felt rushed or ignored.
Ryan
Jan 2026
Strategies across Google, YouTube, and Taboola delivered measurable, consistent growth. Proactive, transparent, and always in good hands.
Ajmal Rambocus
Jul 2025
Scaled our brand profitably across Google and YouTube. Super responsive in Slack and always testing new creatives that actually drive growth.
Dominic
2025
Helped us scale our stores profitably with Google and YouTube Ads. Professional, easy to work with, and clear weekly reports.
Suraj Neupane
Sep 2025
The best agency I've worked with, hands down. The team truly understand Google Ads inside out. Scaled consistently month-on-month.
Andrew Stewart
5 days ago
Our campaigns were a mess before Ad-Lab came in. They cleaned it up, rebuilt everything with solid logic, and we saw profitable results in week one.
Sarah Jenkins
1 month ago
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