Chapter 01
What changed (no guesswork)
Two focused changes drove the lift. Neither involved spending more.
Two changes, applied precisely
- 1
Demand Gen with image-led, product-forward assets
Introduced a Demand Gen campaign designed to improve mid-funnel engagement, feed higher-quality signals into the account, and support existing Search and Performance Max learning. Not about volume. About signal quality.
- 2
Ad schedule + location-level optimisation
Tightened execution inside existing campaigns. Adjusted ad schedules based on performance windows. Refined location-level targeting to reduce wasted spend. Removed underperforming pockets instead of forcing scale.
7-day delta
| Metric | Change |
|---|---|
| Revenue (conversion value) | +18% |
| Conversions | +20% |
| Spend | Effectively flat |
| ROAS | Up meaningfully |
