How much is your service?

Our pricing model is based on the performance we achieve, ensuring our goals align with yours. We do not charge retainers.

What level of communication and reporting can I expect?

Weekly Loom walkthroughs with a written summary, plus a dedicated Slack channel with the team available seven days a week. No portal you have to log into to find your numbers.

How do you stay updated on industry trends and best practices?

Through our close relations with Google, we receive ongoing training from high-level representatives on new features often before public release. Our scale across high-spending accounts gives us real-time data on what's actually working.

What sets your agency apart from the competition?

Our specialists are among the top professionals globally. At Ad-Lab we enforce stringent conditions to ensure each team member handles a minimal number of accounts, allowing unparalleled focus on each client.

Do you offer free account audits?

Yes. We conduct in-depth audits and provide strategic recommendations. We identify areas where your previous or current agency is missing optimization opportunities.

How long are your contracts?

Month-to-month. We are confident that within the first month we can demonstrate the Ad-Lab difference, eliminating any need for long-term commitment.

How does the pricing work?

Performance-priced. Month-to-month. No retainer, no annual lock-in, no exit fee.

What's a typical Ad-Lab client size?

$30,000+ in monthly Google + YouTube ad spend, or $100,000+ in monthly revenue. Most are doing both. Below that range the audit doesn't surface enough leverage to justify our model. Above $1M/month is where the system around the ad starts compounding hardest. If you're not sure where you fit, apply for the free audit anyway and we'll tell you straight.

Why aren't you on Meta or TikTok?

Because the work that compounds Google + YouTube spend at scale (landing pages, creative, feed engineering, tracking, AI ops, weekly audits) is full-time work. Spreading thin across Meta and TikTok would mean less depth in the channels where we already have $150M+ of pattern recognition. We partner with Meta and TikTok specialists for clients who need both, but we won't pretend to be the best at every channel ourselves. That said, the Google + YouTube work we ship affects your Meta and TikTok performance every week (branded search volume, AOV across the shop, blended CPA), and we report that cross-channel context as part of the standard cadence.

Book a free audit

For ecom brands spending $30K+/month

Scale your ecom brand from $30K to $300K monthly Google Ads spend. Without breaking ROAS.

The cliff between $30K and $100K monthly spend is structural, not a budget problem. Performance-priced Google + YouTube Ads agency.

Book a free audit

Verified across the platforms we run

The full stack, not just the ads

Ad-Lab runs the whole growth stack.

Google + YouTube ads sit at the bottom of the stack. The reason our accounts scale past where typical agencies stall is the five layers we stack on top.

Core

Google + YouTube Ads

Search · Shopping · Performance Max · YouTube · Demand Gen. Run by senior buyers capped at 6 accounts each. YouTube ads led by a dedicated specialist on the team.

Layer 1

Landing pages, end-to-end

5 to 10 production-ready pages per month, in-house. Advertorials, listicles, VSL pages, sales pages, third-party comparisons, keyword-theme PDPs. Traffic does not hit your generic homepage.

Layer 2

YouTube scripting & direction

18 angles per 14-day batch. Script-hook-angle matrix, mass tested. We script and direct; your editor (or ours) cuts. Vertical, in-feed, and 16:9 from the same source.

Layer 3

Image creative pipeline

PMax, Shopping, product-page, and editorial imagery generated on demand. Brand consistency enforced by the operator, not the model. Cost of a fresh asset stops being the bottleneck.

Layer 4

Feed + GMC engineering

Title structure · custom labels · store quality · reviews aggregation · multi-country · product duplication. Worth ~30% of ROAS in most accounts and the work most agencies skip because it is tedious.

Layer 5

AI ops layer

Weekly audits, same-day spend-drop alerts, competitor moves caught the same week, weekly POAS + MER + ROAS reports written automatically. Same engagement, no extra cost, nothing for you to learn.

Why this works

Ad performance is 30% of what compounds past $50K/month. The other 70% is the system around the ad: how fast you ship LPs, how often you refresh creative angles, how clean your feed is, and how much repetitive operator work the AI ops layer removes from the buyer's plate. Most agencies own the 30%. We own all 100%.

Brands we've scaled

How we work

Ad-Lab in four steps. Free audit, written plan, weekly execution.

Free 15-min audit

We screenshare your Google Ads + GA4 + Shopify, run the same audit playbook our case studies came out of, and document every leak we find. You walk away with the doc whether you hire us or not.

Written 90-day plan

Specific findings, specific fixes, specific timeline. In writing. Pinned to a calendar. Yours to execute in-house, hand to your existing agency, or bring back to us.

Execution + weekly cadence

One operator capped at 6 accounts owns your stack. Weekly audits documented in writing. Same brain runs the campaigns, the LPs, the feed, and the creative briefs.

Scale on proven structure

Once the structural fixes land (typically 14-21 days), spend scales on the new architecture. ROAS holds, MER holds, blended attribution gets honest.

Real client work

Real before-after numbers, pulled from the daily newsletter.

Every case study below was originally published on Patrick's Beehiiv newsletter the week the numbers landed. Click any card for the full breakdown plus a link to the original write-up.

Home decorJune 2025

How we are different

Ad-Lab vs the three other ways to run paid for an ecom brand.

Honest take. Each option wins where it actually wins. Pick the row you care most about and read across.

Topic

Ad-Lab

Typical agency

Freelancer

In-house buyer

Pricing model

Performance-priced. Pay on results.

Fixed retainer regardless of result.

Hourly or low fixed. Cheapest option.

Salary + benefits. Highest fixed cost.

Account ratio per buyer

1 operator capped at 6 accounts.

1 buyer juggling 8 to 15 accounts.

1 person split across 5+ side gigs.

1 person 100% on your account.

Senior operator runs the work

Founder runs the audit. Senior buyer runs day-to-day.

Senior on the sales call, often.

Whoever bid lowest gets the job.

Junior hire learning on your spend.

Strategy depth

350+ ecom accounts of pattern-matching.

Broad portfolio, varied verticals.

One-vertical specialist at best.

One brand of context. Slow to compound.

Knows your brand voice

Onboarding window of 2 to 3 weeks.

Onboarding window of 4 to 8 weeks.

Onboarding window of 1 to 2 weeks.

Lives the brand every day.

Audit cadence

Weekly, structured, documented.

Monthly review deck.

When asked, ad hoc.

Real-time, but only one set of eyes.

Landing pages produced

5 to 10 per month, in-house.

Subcontracted or absent.

Out of scope.

Bottlenecked by dev team.

Creative volume

18 video units per 14-day batch.

Client-supplied, sporadic.

Out of scope.

Limited to in-house creative team.

Tracking + attribution

Modern conversion tracking, set up end to end.

Inherits whatever was there before.

Out of scope.

Depends on dev team's priorities.

Reporting depth

POAS + MER + blended ROAS, weekly.

Channel ROAS, monthly.

Screenshot of the platform.

Whatever the founder wants.

Contract length

Month-to-month, no lock-in.

6 to 12 month minimum.

Project-based or weekly.

Hire and fire cycle is months.

Ad-Lab

Performance-priced ecom Google + YouTube

Pricing model: Performance-priced. Pay on results.
Account ratio per buyer: 1 operator capped at 6 accounts.
Senior operator runs the work: Founder runs the audit. Senior buyer runs day-to-day.
Strategy depth: 350+ ecom accounts of pattern-matching.
Knows your brand voice: Onboarding window of 2 to 3 weeks.
Audit cadence: Weekly, structured, documented.
Landing pages produced: 5 to 10 per month, in-house.
Creative volume: 18 video units per 14-day batch.
Tracking + attribution: Modern conversion tracking, set up end to end.
Reporting depth: POAS + MER + blended ROAS, weekly.
Contract length: Month-to-month, no lock-in.

Typical agency

Retainer model

Pricing model: Fixed retainer regardless of result.
Account ratio per buyer: 1 buyer juggling 8 to 15 accounts.
Senior operator runs the work: Senior on the sales call, often.
Strategy depth: Broad portfolio, varied verticals.
Knows your brand voice: Onboarding window of 4 to 8 weeks.
Audit cadence: Monthly review deck.
Landing pages produced: Subcontracted or absent.
Creative volume: Client-supplied, sporadic.
Tracking + attribution: Inherits whatever was there before.
Reporting depth: Channel ROAS, monthly.
Contract length: 6 to 12 month minimum.

Freelancer

Marketplace media buyer

Pricing model: Hourly or low fixed. Cheapest option.
Account ratio per buyer: 1 person split across 5+ side gigs.
Senior operator runs the work: Whoever bid lowest gets the job.
Strategy depth: One-vertical specialist at best.
Knows your brand voice: Onboarding window of 1 to 2 weeks.
Audit cadence: When asked, ad hoc.
Landing pages produced: Out of scope.
Creative volume: Out of scope.
Tracking + attribution: Out of scope.
Reporting depth: Screenshot of the platform.
Contract length: Project-based or weekly.

In-house buyer

Full-time hire

Pricing model: Salary + benefits. Highest fixed cost.
Account ratio per buyer: 1 person 100% on your account.
Senior operator runs the work: Junior hire learning on your spend.
Strategy depth: One brand of context. Slow to compound.
Knows your brand voice: Lives the brand every day.
Audit cadence: Real-time, but only one set of eyes.
Landing pages produced: Bottlenecked by dev team.
Creative volume: Limited to in-house creative team.
Tracking + attribution: Depends on dev team's priorities.
Reporting depth: Whatever the founder wants.
Contract length: Hire and fire cycle is months.

Brands we've scaled

Hear from brands we've scaled.

Gina, Bohemian Mama — I hired them about two years ago after being completely sick of agency after agency prom.

Gina, Close By Me Jewelry — Ad-Lab has treated my small business like a large company. My sales have been increasing.

James, Umart — $20k → $170k/mo, 1500% ROAS

4.9 / 5 on Trustpilot

What founders say after working with us.

“I've previously used other companies to boost my Google Ads and didn't receive the results I expected for the money I was investing. I was just about to give up but thought I'd give one more company a go and found AdLab and got instant results. I haven't looked back!”

Aiden Hodges

Director, Driven Off Road

“We'd never used an agency for Google Ads before, but with the changes with iOS I knew this was something we couldn't ignore any longer. Ad Lab was recommended by a trusted partner and was super up-front and professional and definitely knows the stuff. Highly recommend working with Ad Lab for Google Ads.”

Laz Smith

Co-Founder, Apero The Label

“Until I was introduced to Adlab and the team, I was yet to discover an agency who could beat my own advertising performance. Adlab conducted a thorough audit of my account, and saw many opportunities for improvement so I happily handed over the keys. Before long, our business started to beat all sales records reaching targets we never thought possible.”

Jez Hedger

Co-Founder, Bedzy

Read all reviews on Trustpilot

FAQ

Common questions

What does "performance-priced" actually mean?+

We get paid on a percentage of the new revenue we drive, not on a fixed retainer. If we don't move the needle, you don't pay full price. Most retainer agencies have no incentive to push past their billable hours; performance pricing aligns ours with yours.

How quickly do we see results?+

Structural changes show up in 14-21 days as Smart Bidding relearns. Creative-driven lift takes 30-60 days as winners emerge from batch testing. Most accounts cross break-even POAS by the end of month two.

Do you have a minimum spend requirement?+

Yes. We work with brands spending $30K+ monthly on Google + YouTube, or doing $1M+ in annual revenue with the headroom to scale. Below that the agency layer doesn't pay back; you're better off running the account in-house with our templates.

What's included in the engagement?+

Google Search, Shopping, Performance Max, YouTube, and Demand Gen campaigns. Plus 5-10 landing pages per month, 18 video ad units per 14-day creative batch, weekly feed audits, and the AI ops layer that catches broken campaigns in minutes.

What if we already have a Meta agency?+

We focus exclusively on Google + YouTube. We coordinate with your Meta agency on attribution, creative, and pacing. The blended ROAS reporting we set up shows both channels in one view so the team optimising each sees the full picture.

Is there a contract minimum?+

Month-to-month. No retainer, no lock-in, cancel any time with 30 days' notice. Most agencies use 6-12 month contracts because they need them to lock in revenue. We don't because we deliver results inside the cycle.

Free 15-minute audit

Find the structural ceiling on your account.

We screenshare your Google Ads, GA4, and Shopify, run the audit playbook our case studies came out of, and walk you through every leak we find. You leave with the doc whether you become a client or not.

Book the call

No deck. No pitch. Calendly direct booking.

Scale your ecom brand from $30K to $300K monthly Google Ads spend. Without breaking ROAS.

Ad-Lab runs the whole growth stack.

Google + YouTube Ads

Landing pages, end-to-end

YouTube scripting & direction

Image creative pipeline

Feed + GMC engineering

AI ops layer

Ad-Lab in four steps. Free audit, written plan, weekly execution.

Free 15-min audit

Written 90-day plan

Execution + weekly cadence

Scale on proven structure

Real before-after numbers, pulled from the daily newsletter.

Casa Beyond scaled to $560K/month without raising CAC

$1.18M in sales on $469K ad spend across 90 days

17.97x ROAS on a freshly built ecom account

From €0 to €31K/month with no efficiency decay

$106K revenue from YouTube + Search in 28 days

€104K in revenue with 70%+ from cold traffic

Ad-Lab vs the three other ways to run paid for an ecom brand.

Ad-Lab

Typical agency

Freelancer

In-house buyer

Hear from brands we've scaled.

What founders say after working with us.

Common questions

Find the structural ceiling on your account.