Google Ads agency for home goods brands.
Home goods scale faster than most verticals once the feed is in shape. We rebuild Shopping first, then layer YouTube on top.
Why home goods brands need a vertical-specific approach
Home goods has the cleanest feed-to-conversion relationship in DTC ecom. Buyers search by product specifics (mid-century coffee table, stoneware mug set) and convert on visual match. Most home goods accounts under-invest in feed quality and over-invest in PMax creative. We invert that and the ROAS unlocks fast.
How Ad-Lab runs home goods accounts
First two weeks: full feed surgery. Titles get rewritten to lead with the term buyers search (material, style, dimensions), custom labels split SKUs by margin and seasonality, image policy gets cleaned up to avoid disapprovals.
We split branded Search out of PMax into its own campaign so the bidder doesn't credit the brand-search side for the cold-funnel conversions PMax is supposed to drive.
YouTube creative cadence runs on the six-scripts × three-hooks pattern. Demand Gen tested in parallel on the same scripts to find the lower-CAC channel for each creative.
Once Shopping is rebuilt and YouTube is producing, we layer in incrementality testing to confirm the new top-of-funnel spend is compounding rather than cannibalising.
Real home goods accounts we have scaled
Frameworks we run on every home goods account
Feed Column Hygiene Audit
The most-broken levers in Shopping campaigns that nobody is auditing.
Creative Testing Matrix
The 16-cell grid we use for systematic YouTube and Demand Gen creative iteration.
Branded Search Bleed Audit
The report that tells you what percentage of your 'Google Ads revenue' is actually branded search.
Terms every home goods operator should know
Home goods FAQ
Can you scale us past $1M/month?+
Yes. Our case study at home-goods-3x took a brand from $300K/month to $1M/month in 90 days. The pattern was: feed surgery + branded-search split + asset group rebuild + YouTube layer. The same playbook applies to most home goods accounts.
Do you handle large catalog accounts (10K+ SKUs)?+
Yes. Custom labels become the primary control surface at that scale. We split asset groups by margin tier and seasonality and let Smart Bidding handle the rest within each tier.
What about marketplaces (Amazon, Wayfair)?+
We focus on DTC Google + YouTube. Most of our home goods clients run a separate Amazon agency. We co-ordinate on inventory pacing but don't take Amazon spend.
Free audit of your home goods account
15 minutes. We screenshare your Google Ads account, run the vertical-specific playbook, and walk away leaving you the audit doc whether you become a client or not.
Book the call